It starts very simply. Just take a little time to learn more about the consequences of the small choices you make each day. Think about what you wear. Where did it come from? Could you walk or bicycle or take public transport instead of driving? Stop wasting water and don't take it for granted. Don't leave the lights on. Consider what you eat. Where did your food come from? Does it cause huge suffering to animals? Was it the result of child labor? Did it travel far to get to you? Start caring -- and start thinking.
-- Jane Goodall in an interview in Body + Soul Magazine