06 November 2008

wear wool and win

Does the idea of wool underwear make you itch? It shouldn't if it's deliciously soft merino wool from New Zealand. The only thing high performance, machine-washable, and eco-friendly merino wool clothing from Icebreaker will have you itching to do is hop the next plane to New Zealand to meet the sheep who wear this wool full time.

And a contest from Icebreaker is giving you the chance to do just that. Here's how it works:

1. Get yourself an Icebreaker garment. Find its unique Baacode (that's not a typo!). This tag will trace all of the steps of manufacture (see step 3).

2. Type in your Baacode number in the box provided on the site.

(If you can't find a Baacode on your garment, you can use their demo Baacode: 213C3F390.)

3. Watch as your Icebreaker will be traced back through the supply chain -- from animal welfare to the way the fabric was sewn together -- to its birthplace in the Southern Alps of New Zealand.

An entry form will pop up once your Baacode has been traced. Then just submit your details and you'll be in the draw to win a trip to a merino ranch in New Zealand!

Icebreaker is the real deal
Learn more about their commitment to sustainability.

You can get Icebreaker at these retailers.

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